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WASH United
WASH (WAter, Sanitation and Hygiene) United is a non-profit organization that works to end the global sanitation and hygiene crisis by making toilets and good hygiene "cool" and "sexy".
What differentiates WASH United from other organizations working in the sector is that WASH United doesn’t use health-based messaging, but rather harnesses the power of fun, interactive gaming experiences, super star role models and strictly aspirational communication to change attitudes and behaviors on these neglected issues.
WASH United currently works in 8 countries in Sub-Saharan Africa and in India. In Africa, WASH United works in Burkina Faso, Ethiopia, Ghana, Kenya, Lesotho, Mali, Tanzania and Uganda. WASH United is registered as a non-profit limited liability company (gGmbH) in Berlin,Germany, where the organization’s international headquarters are. WASH United just opened a regional office.〔http://www.wash-united.org/〕
==Background==
WASH United was founded in 2010 by Thorsten Kiefer. Kiefer, a devoted soccer fan, helped WASH gain attention at the 2010 FIFA World Cup in South Africa by coordinating promotions featuring soccer stars playing in the World Cup. Now, WASH United is still growing its ties with star athletes, as well as politicians, to help promote the club and achieve its goals. In 2012 they received the Sport for Health Award at the Beyond Sport Awards.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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